15 Best Self Tanners, Tested & Reviewed for 2024

If you want to ease into a tan complexion, Spindler recommends Vita Liberata's Fabulous Gradual Tanning Lotion. "[It] provides a subtle, buildable tan over time, making them a great option for those who prefer a more gradual change in skin tone," she says.

Simply apply it like a body moisturizer, and you'll notice a gradual, gorgeous glow over the course of eight hours. (You can also reapply a few times each week if you want to bolster your bronze.) Suitable for a wide range of skin types, this formula is packed with hydrating ingredients like hyaluronic acid, shea butter, and aloe vera to keep your skin nourished.

Customer Review:

"I have been using this product for years and so far I haven’t found anything better. It does take time to develop. I put it on after showering and about 8 hours later, it is good. I also love that it moisturizes my skin." —Lisa R.

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