20 of the best underwear brands to have on your radar
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Courtesy of La Perla
Nenes Paris
Nenes Paris
Pretty lace bras and knickers are the bread and butter of Nénés Paris, a sustainable French label which specialises in ladylike designs, many inspired by 1970s lingerie, while not compromising on the environment. The label only releases two collections a year, uses 100 per cent recycled materials and aims to be completely transparent with consumers about the manufacture of its products.
Underdays
Created by two ex-Farfetch employees, Oria Mackenzie and Amelie Salas, Underdays is an underwear brand that aims to speak to the values of a new generation of women.
The brand wants to help redefine comfort and rewrite sexiness for women on their own terms, creating simple, yet stylish designs. Before approving the final pieces, the two founders interviewed hundreds of women and went through over 50 rounds of user-testing.
Committed to sustainability, Underdays uses OEKO-TEX certified fabrics, responsible sourcing, and works closely with the local community, while its sizing ranges from XS to XXL.
Savage x Fenty
Savage x Fenty
After making quite the splash with its first few, super inclusive, lingerie shows, Savage x Fenty has gone from strength to strength in recent years, becoming one of the most exciting underwear labels on the market.
Known for its empowering approach to design, there is plenty of colour, print and pizzaz in the collections, all of which come at very affordable price points, and the brand has just launched a maternity collection too.
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Skims
One of Kim Kardashian's most successful business ventures is Skims, an underwear label that has quickly risen in popularity thanks to its high-quality, innovative fabrics and designs, which are made to give women the support they need, while being seamless and therefore seemingly invisible underneath clothes.
At a surprisingly affordable price point (you'll pay around £30 for a bra and £20 for knickers) and with a size ranging from XS to 4XL, there is something for everyone in their edits, and the pieces are beloved by fans.
Head here for great everyday undies or for shapewear to slip under your evening dresses.
Calvin Klein
Calvin Klein
You probably already bookmark Calvin Klein for your cotton undies, and they really are the best in the business for this. But, the brand does plenty of lace and satin offerings too, if you're after something with a little more detail.
Sleeping With Jacques
Sleeping With Jacques
Created with the intention of helping women look and feel their best during their time of rest, Sleeping With Jacques is an excellent brand to check out if you're hoping to add a little glamour into your lingerie and loungewear wardrobes. The brand's collections – which are created through sustainable and ethical processes (which you can read more about here) – feature plenty of silk, velvet and lace, and are sure to inject a little drama into your most relaxing moments.
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La Perla
Italian lingerie label La Perla has long been known for its beautiful delicate pieces, having launched 65 years ago. The designs are classic and tasteful, whether you are choosing an everyday set or something a little more special. Known for its use of high-end materials such as silk, satin, lace and fine embroidery, these are beautiful pieces made to last.
Commando
If it's comfortable everyday underwear you are in need of, Commando is a name to know. The US brand is famed for its basics, which are made with a high-tech microfibre fabric that creates an invisible effect. As well as bras, briefs and thongs, the label also creates slips, bodysuits, cycling shorts and leggings, meaning you can also wear this underwear as outerwear, as many A-listers have, including Bella Hadid and Ashley Graham.
Rosie for Marks & Spencer
Rosie for Marks & Spencer
Rosie Huntington-Whiteley's lingerie collection for Marks & Spencer is just as covetable now as when it launched a decade ago – and it's easy to see why the collaboration has been so long lasting. The affordable sets are easy to wear for everyday occasions without being boring. From ladylike floral prints to sumptuous satin and the prettiest lace, there is something for everyone in this collection – and it all sits at a great, affordable price point.
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Rosamosario
Rosamosario
Now 50% Off
Rosamosario – which stands for roses (rosa), love (amo), and freedom (ario) – is a super high-end Italian label that creates some of the most couture-like lingerie around. If you are in the market for a very special set, a corset, a silk robe or a lace gown, Rosamosario is a great name to know.
Hanky Panky
Hanky Panky
Now 40% Off
Hanky Panky has been around since the 1970s, creating collections of comfortable undies that are perfect for your every day. Known best for its colourful lace thongs, boy shorts and knickers (which can be bought in sets), the brand also sells bras, camisoles and sleepwear.
I.D. Sarrieri
I.D. Sarrieri
If you are a fan of beautiful embellishment, then a piece from ID Sarrieri will be a welcome addition to you lingerie collection. The label's signature is the use of Chantilly lace throughout the collections, which are luxurious, beautiful and delicate designs made for the modern woman.
Sitting at the more designer end of the scale, these are super unique pieces that you will want to turn to for those special moments.
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Nubian Skin
Nubian Skin
Frustrated by the lack of skin-tone choices offered by other lingerie labels, Nubian Skin founder, Ade Hassan, decided it was time for "a different kind of nude". So, the London-based designer launched a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of colour. The range includes comfortable bras and knickers, bodysuits and swimwear.
Fleur Du Mal
Fleur Du Mal
Another great label which prioritises sexy styles is Fleur du Mal. Founded by Jennifer Zuccarini (who also co-founded Kiki de Montparnasse, and has also worked for Victoria's Secret), this is a brand to bookmark for those special occasions.
Dora Larsen
Dora Larsen
Now 50% Off
If you love colourful lingerie, make sure to check out Dora Larsen. The label specialises in feel-good pieces – think bright hues, lace and sheer materials, all created to be as comfortable and supportive as possible.
At around £60 for a bra and £30 for knickers, these are great-priced pieces that are anything but basic.
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Kiki de Montparnasse
Kiki de Montparnasse
Now 79% Off
After something unapologetically sexy? Make sure to check out Kiki de Montparnasse, an underwear label known for its exquisitely beautiful lingerie.
Named after the iconic French cabaret performer and artistic muse, the New York-based label focuses on quality and blurring the lines between dressing and undressing. We love their slinky robes and lace sets.
Baserange
Baserange is a brand which specialises in modern basics and is a great name to know if you love comfortable underwear that acts like a second skin. Founded by Blandine de Verdelhan and Marie Louise Mogensen, the company prides itself on creating high-quality underwear with natural and recycled fibres though clean production processes that minimise the brand's footprint, so you can rest easy when it comes to the label's sustainability credentials.
Coco de Mer
Coco de Mer
Now 50% Off
In the market for something a little special? Coco de Mer creates some of the best occasion underwear around, using delicate lace materials and slinky silks. From embroidered bodies to beautiful chemises and revealing sets, the London-based brand does fine lingerie like nobody else. You'll pay around £150 for a lace bra and around £300 for a bodysuit.
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Eres
French brand Eres might be better known for its swimwear, but its lingerie is just as covetable. From high-waisted lace panties to beautiful sheer bras and comfortable everyday sets, you won't regret investing in some undies from Eres.
Fleur of England
Fleur of England
Fleur of England creates lingerie that is fit for special occasions without being overtly sexy. Ladylike balconette bras sit alongside strappy slip dresses and gloriously soft satin dressing gowns – you'll find something special here, no matter what your style. A beautiful set will cost you around £200.
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