20 of the best underwear brands to have on your radar

Publish date: 2024-06-02

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la perla

Courtesy of La Perla

Nenes Paris

Nenes Paris

Nenes Paris

Pretty lace bras and knickers are the bread and butter of Nénés Paris, a sustainable French label which specialises in ladylike designs, many inspired by 1970s lingerie, while not compromising on the environment. The label only releases two collections a year, uses 100 per cent recycled materials and aims to be completely transparent with consumers about the manufacture of its products.

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Underdays

Underdays

Created by two ex-Farfetch employees, Oria Mackenzie and Amelie Salas, Underdays is an underwear brand that aims to speak to the values of a new generation of women.

The brand wants to help redefine comfort and rewrite sexiness for women on their own terms, creating simple, yet stylish designs. Before approving the final pieces, the two founders interviewed hundreds of women and went through over 50 rounds of user-testing.

Committed to sustainability, Underdays uses OEKO-TEX certified fabrics, responsible sourcing, and works closely with the local community, while its sizing ranges from XS to XXL.

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Savage x Fenty

Savage x Fenty

Savage x Fenty

After making quite the splash with its first few, super inclusive, lingerie shows, Savage x Fenty has gone from strength to strength in recent years, becoming one of the most exciting underwear labels on the market.

Known for its empowering approach to design, there is plenty of colour, print and pizzaz in the collections, all of which come at very affordable price points, and the brand has just launched a maternity collection too.

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Skims

Skims

One of Kim Kardashian's most successful business ventures is Skims, an underwear label that has quickly risen in popularity thanks to its high-quality, innovative fabrics and designs, which are made to give women the support they need, while being seamless and therefore seemingly invisible underneath clothes.

At a surprisingly affordable price point (you'll pay around £30 for a bra and £20 for knickers) and with a size ranging from XS to 4XL, there is something for everyone in their edits, and the pieces are beloved by fans.

Head here for great everyday undies or for shapewear to slip under your evening dresses.

SHOP SKIMS

Calvin Klein

Calvin Klein

Calvin Klein

You probably already bookmark Calvin Klein for your cotton undies, and they really are the best in the business for this. But, the brand does plenty of lace and satin offerings too, if you're after something with a little more detail.

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Sleeping With Jacques

Sleeping With Jacques

Sleeping With Jacques

Created with the intention of helping women look and feel their best during their time of rest, Sleeping With Jacques is an excellent brand to check out if you're hoping to add a little glamour into your lingerie and loungewear wardrobes. The brand's collections – which are created through sustainable and ethical processes (which you can read more about here) – feature plenty of silk, velvet and lace, and are sure to inject a little drama into your most relaxing moments.

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La Perla

La Perla

Italian lingerie label La Perla has long been known for its beautiful delicate pieces, having launched 65 years ago. The designs are classic and tasteful, whether you are choosing an everyday set or something a little more special. Known for its use of high-end materials such as silk, satin, lace and fine embroidery, these are beautiful pieces made to last.

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Commando

Commando

If it's comfortable everyday underwear you are in need of, Commando is a name to know. The US brand is famed for its basics, which are made with a high-tech microfibre fabric that creates an invisible effect. As well as bras, briefs and thongs, the label also creates slips, bodysuits, cycling shorts and leggings, meaning you can also wear this underwear as outerwear, as many A-listers have, including Bella Hadid and Ashley Graham.

SHOP COMMANDO

Rosie for Marks & Spencer

Rosie for Marks & Spencer

Rosie for Marks & Spencer

Rosie Huntington-Whiteley's lingerie collection for Marks & Spencer is just as covetable now as when it launched a decade ago – and it's easy to see why the collaboration has been so long lasting. The affordable sets are easy to wear for everyday occasions without being boring. From ladylike floral prints to sumptuous satin and the prettiest lace, there is something for everyone in this collection – and it all sits at a great, affordable price point.

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Rosamosario

Rosamosario

Rosamosario

Now 50% Off

Rosamosario – which stands for roses (rosa), love (amo), and freedom (ario) – is a super high-end Italian label that creates some of the most couture-like lingerie around. If you are in the market for a very special set, a corset, a silk robe or a lace gown, Rosamosario is a great name to know.

SHOP ROSAMOSARIO

Hanky Panky

Hanky Panky

Hanky Panky

Now 40% Off

Hanky Panky has been around since the 1970s, creating collections of comfortable undies that are perfect for your every day. Known best for its colourful lace thongs, boy shorts and knickers (which can be bought in sets), the brand also sells bras, camisoles and sleepwear.

SHOP HANKY PANKY

I.D. Sarrieri

I.D. Sarrieri

I.D. Sarrieri

If you are a fan of beautiful embellishment, then a piece from ID Sarrieri will be a welcome addition to you lingerie collection. The label's signature is the use of Chantilly lace throughout the collections, which are luxurious, beautiful and delicate designs made for the modern woman.

Sitting at the more designer end of the scale, these are super unique pieces that you will want to turn to for those special moments.

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Nubian Skin

Nubian Skin

Nubian Skin

Frustrated by the lack of skin-tone choices offered by other lingerie labels, Nubian Skin founder, Ade Hassan, decided it was time for "a different kind of nude". So, the London-based designer launched a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of colour. The range includes comfortable bras and knickers, bodysuits and swimwear.

SHOP NUBIAN SKIN

Fleur Du Mal

Fleur Du Mal

Fleur Du Mal

Another great label which prioritises sexy styles is Fleur du Mal. Founded by Jennifer Zuccarini (who also co-founded Kiki de Montparnasse, and has also worked for Victoria's Secret), this is a brand to bookmark for those special occasions.

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Dora Larsen

Dora Larsen

Dora Larsen

Now 50% Off

If you love colourful lingerie, make sure to check out Dora Larsen. The label specialises in feel-good pieces – think bright hues, lace and sheer materials, all created to be as comfortable and supportive as possible.

At around £60 for a bra and £30 for knickers, these are great-priced pieces that are anything but basic.

SHOP DORA LARSEN

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Kiki de Montparnasse

Kiki de Montparnasse

Kiki de Montparnasse

Now 79% Off

After something unapologetically sexy? Make sure to check out Kiki de Montparnasse, an underwear label known for its exquisitely beautiful lingerie.

Named after the iconic French cabaret performer and artistic muse, the New York-based label focuses on quality and blurring the lines between dressing and undressing. We love their slinky robes and lace sets.

SHOP KIKI DE MONTPARNASSE

Baserange

Baserange

Baserange is a brand which specialises in modern basics and is a great name to know if you love comfortable underwear that acts like a second skin. Founded by Blandine de Verdelhan and Marie Louise Mogensen, the company prides itself on creating high-quality underwear with natural and recycled fibres though clean production processes that minimise the brand's footprint, so you can rest easy when it comes to the label's sustainability credentials.

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Coco de Mer

Coco de Mer

Coco de Mer

Now 50% Off

In the market for something a little special? Coco de Mer creates some of the best occasion underwear around, using delicate lace materials and slinky silks. From embroidered bodies to beautiful chemises and revealing sets, the London-based brand does fine lingerie like nobody else. You'll pay around £150 for a lace bra and around £300 for a bodysuit.

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Eres

Eres

French brand Eres might be better known for its swimwear, but its lingerie is just as covetable. From high-waisted lace panties to beautiful sheer bras and comfortable everyday sets, you won't regret investing in some undies from Eres.

SHOP ERES

Fleur of England

Fleur of England

Fleur of England

Fleur of England creates lingerie that is fit for special occasions without being overtly sexy. Ladylike balconette bras sit alongside strappy slip dresses and gloriously soft satin dressing gowns – you'll find something special here, no matter what your style. A beautiful set will cost you around £200.

SHOP FLEUR OF ENGLAND

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