Amazon makes moves on the luxury resale market

Publish date: 2024-05-16

If you’re already addicted to the thrill of designer resale shopping, you’ve likely had a scroll through the pages of Hardly Ever Worn It before: the family-owned etailer is a treasure trove of vintage and past-season gems, sold peer-to-peer in a satisfyingly convenient way.

Now, the resale site is set to gain a whole new fanbase, thanks to its collaboration with online behemoth Amazon. In perhaps the most surprising luxury-market move so-far this year, HEWI (as it’s known to its loyal users) has partnered with the global marketplace as part of its mission to move into the luxury fashion arena, offering up a curated collection of resale designer pieces as part of its Luxury Stores pillar.

Spanning luxury heavyweights and modern mainstays, the collection of never- and hardly worn pieces ships to the UK, France, Italy, Germany and Spain, opening up the family-owned shopping platform – and the concept of circular shopping – to a wide-reaching audience.

Amazon

“We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury,” said Ruth Diaz, vice president of Amazon Fashion Europe, of the collaboration.

Accessible in terms of convenience, perhaps, but don’t be fooled: this is a wholly high-end offering, with vintage Chanel bags, Cartier jewels and even a particularly covetable sky-blue Hermès Birkin amongst the hand-selected edit. Whatever your style inclinations, there's bound to be something that sparks joy in this covetable collection.