Ashley Graham and Her Mom Star in Swimsuits For All Campaign

Publish date: 2024-05-23

The latest campaign from Ashley Graham's ongoing partnership with Swimsuits for All is here and it co-stars the woman who taught the model body positivity first: her mother.

Taking mother-daughter dressing to new heights, Ashley and her mom Linda Graham appear alongside one another wearing bikinis, one-pieces, and cover-ups from the swim brand's latest limited-edition capsule with Graham. The body positive campaign starring the mom and daughter duo was shot on location in Morocco and is aptly titled "Power of the Journey."

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Courtesy Swimsuits for All

Ashley Graham x Swimsuits for All one-piece (on Ashley), $76, SHOP

"My mom has been my role model since childhood and has played a vital role in developing my confidence. She promoted body positivity in our household before it was a movement. Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured. I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she's hot and looks incredible in the suits," Ashley Graham said in a statement from the brand.

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Courtesy Swimsuits for All

Ashley Graham x Swimsuits for All one-piece, $76, SHOP

"I haven't worn a bikini since the 80s!" said Linda Graham in a release from the brand, "I don't think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special – she's my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude."

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Courtesy Swimsuits for All

Ashley Graham x Swimsuits for All bikini (on Linda Graham), $71, and one-piece (on Ashley Graham), $76, SHOP

Available to shop starting today, the 13-piece collection marks the fifth collaboration between the model and the swim brand. Each piece in the collection is available in sizes 4 - 22 with prices ranging from $102-$108 (though most of the collection is currently marked down for a special promotion).

Shop the full Ashley Graham x Swimsuits For All Resort 2018 collection is now at swimsuitsforall.com.

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Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics. 

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