Global Fund Gets Lucky with Carolina Bucci

Fashion for a cause is always in style, as the (PRODUCT) RED™ campaign demonstrates well. Now, Carolina Bucci has teamed up with RED to create Special Edition Lucky bracelets and a couture piece. Fifty percent of the profits from each go directly to the Global Fund to help eliminate AIDS in Africa.

The recent Silly Bandz trend brought childhood couture to the forefront of this summer's trends, and Carolina Bucci's Lucky bracelet hopes to capture that same youthful look — it was inspired by the friendship bracelets of years past. Celebrities such as Gwyneth Paltrow, Julia Roberts, Sienna Miller, and Nicole Richie have been spotted sporting the bracelets. They come in three different color combinations: red silver and red silk, red silver and white silk, and black silver and red silk. The Carolina Bucci bee logo is embossed on a silver charm.

For a more high-end look, Carolina Bucci has also designed a piece made from 18k red and black gold interwoven with silk. This piece was worn by Alek Wek at the New York premiere of The Lazarus Effect, a documentary by RED and HBO.

Check out carolinabucci.com for a closer look at the bracelets and details on how to purchase.

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