Gucci launches vegan Horsebit handbags

Gucci is continuing in its efforts to find more sustainable and animal-friendly alternatives to its products. After launching a number of vegan sneaker styles last year, the house has announced that it has given the Horsebit 1955 bag a vegan makeover, using an animal-free alternative, Demetra.

According to Gucci, the material – which was developed in its own atelier – combines "quality, softness and durability", and marks an exciting chapter in the house's history in displaying the company's commitment to embedding circularity in its collections.

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"This Horsebit 1955 is the first Gucci bag ever to be crafted in Demetra, exemplifying Gucci's forward-looking approach as the house’s traditional tanning craftsmanship supports a transformation towards a more ethical fashion future," the brand explained.

"Made from 75 per cent plant-derived raw material sources, the animal-free Demetra is the culmination of two years of research and development by Gucci’s own technicians and artisans and has been produced in Italy since 2021 in a Gucci factory."

Courtesy of Gucci

For the campaign, the brand has teamed up with musician and friend of the house, Billie Eilish, who appears in a series of videos, which have been woven together, set to her song 'What Was I Made For?' She also features in the print campaign, posing in two different looks where she carries both a plain black and a logo-heavy version of the bag.

The Gucci Horsebit 1955 bags in Demetra are available to buy now.

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