How to Shop the LoveShackFancy Gap Collab Before It Sells Out

Though the cottagecore aesthetic was once considered a niche TikTok fashion trend, its ruffles, bows, and florals are now firmly part of mainstream fashion. For proof, just look to Gap's brand-new collaboration with LoveShackFancy, a label that's come to define the years-long trend. The 76-piece capsule collection arriving in-stores and online today features floral-print sweatshirts, pastel denim, and adorable mommy-and-me outfits that make the aesthetic more wearable than ever.

“The collection is a blend of Gap’s icons and our icons," Rebecca Hessel Cohen, founder and creative director of LoveShackFancy told Bazaar. "Our two brands are so easy to wear that they come together effortlessly in a really fresh way."

The pairing breathes new life into Gap's classic denim, logo hoodies, and timeless wardrobe staples through a palette of washed-out neutrals, pastels, and dainty florals— and through a campaign with Grammy Award-winning artist Ciara and two of her children, Future and Sienna. The images don't just capture the magic of the collaboration, but of Ciara's family and motherhood itself.

ZOEY GROSSMAN

The juxtaposition of loungewear and hyper-feminine skirts and dresses stands out as a key styling trend for early fall, a duality seen throughout the Gap x LoveShackFancy campaign. As Cohen notes, "A LoveShackFancy pink skirt and platform heels with the Gap x LoveShackFancy pink floral hoodie is the perfect pair."

Without a doubt, the capsuled's hallmark piece is the floral-print Gap logo hoodie available in men's, women's, kids', and baby editions. Shared styles and prints also span all four categories, so the whole family can wear the collection; in addition to hoodies, there are coordinating tops, denim, and dresses for every age. Prices range from $13 to $248.

ZOEY GROSSMAN

Those looking to shop the limited-edition collaboration should visit the Gap and LoveShackFancy sites (or select stores worldwide) immediately. If this summer's buzzy designer collaborations have taught us anything, it's that items will sell out quickly. We expect remixed classics like the floral-print jeans, ruffled pink mini skirt, and 3D-appliquéd trench coat will be among the first items to go out of stock.

“Reimagining iconic Gap classics for all generations through our LoveShackFancy lens has been a dream,” Cohen wrote in a press release. “Each piece is the perfect mix of nostalgia and freshness that you’ll live in forever and won’t find anywhere else.”

Shop the Gap x LoveShackFancy Collection

Gap × LoveShackFancy Floral Logo Hoodie

Gap × LoveShackFancy Denim Tiered Midi Dress

Gap × LoveShackFancy Ballet Flats

Gap x LoveShackFancy Floral Baby Blanket

Gap x LoveShackFancy Floral Brannan Bear

Gap x LoveShackFancy Floral Tote

Gap × LoveShackFancy Rosette Pin

Gap × LoveShackFancy Floral Footed One-Piece Set

Gap × LoveShackFancy Floral Mini Tote

Sarah Maberry is a commerce writer for Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level. When she’s not writing for Cosmopolitan, ELLE, Harper’s BAZAAR, House Beautiful, Town & Country, Delish and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.
 

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