Iris Law Enters the "Versacesphere" With Her Dylan Purple Fragrance Campaign

First Bella Hadid fronted the Versace Dylan Blue fragrance campaign, then Hailey Bieber was tapped for Dylan Turquoise. Now it's Iris Law's turn. The daughter of Jude Law and Sadie Frost is the latest familiar face to be welcomed into the family of Versace fragrances with her campaign for Dylan Purple.

Versace Dylan Purple Eau de Parfum

Versace Dylan Purple Eau de Parfum

For Donatella Versace, the choice to cast Law was a natural one. “She has an amazing spirit. She is gorgeous, smart, and a little bit wild—a true Versace girl," she says in a brand release. "For me, she is the perfect face for our fragrance and brings it to life with great personal style, energy, and fun.”

The campaign video sees Law clad in a purple bikini sauntering along the beach, fragrance in hand. This is the epitome of a Versace girl summer.

Courtesy of Versace

“The experience of shooting the Dylan Purple campaign was so amazing and a memory I will cherish forever,” Law tells BAZAAR. “We spent three days on set on the most beautiful beaches in Mexico with the most incredible creative team. I have so much respect for these teams that work so hard to get things perfect. Seeing the creative vision come to life is always magic to me."

This campaign builds off the previous Versace Dylan Turquoise fragrance campaign starring Bieber in the aim of creating a sense of an immersive “Versacesphere.” Although the various ads share a common thread, when it comes to comparing each Dylan fragrance campaign and its respective high-profile faces, Law insists that there really is no comparing the three.

Courtesy of Versace

“We are three different women, each one with her personality expressing a different way of life and woman,” she says. “I represent a generation, full of life and hope, Hailey represents the sophistication of women expressed by Versace Dylan Turquoise and Bella the elegance of women expressed by Versace Dylan Blue. Of course, Dylan Purple, Dylan Turquoise, and Dylan Blue (and so me, Hailey, and Bella) have something in common: We represent the escape towards faraway islands.”

So, what about the fragrance itself? The scent, created by perfumer Christophe Raynaud, is fresh, delicate, vibrant, and seductive. “I created this scent as an invitation to travel,” he says. Dylan Purple first opens with a fruity blend of sparkling bergamot, orange, and pear before transitioning into a floral heart with the heady scent of freesia and drying down to an elegant and creamy musk and cedar wood. It's the perfect scent to pack for an upcoming vacation—or to pick up at the airport on your way back.

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