Secret to Buying Valentine's Day Lingerie, According to Designers

Valentine's Day Plans: "I would love to be the one to join the traditional celebration—I want to spend some quality time with my loved one even if it ends up being over FaceTime. I know that there's a Valentine’s stigma, and a generally hesitant perception of the notion of this holiday, but I honestly love this tradition and invite the skeptics to try reassessing the holiday."

Ideal Look: "Valentine's Day for me is another chance to test my imagination and push my own boundaries with clothes. To spice things up this year, I'm mixing and matching lingerie with latex and bondage. I'm also very happy to see more and more LGBTQ+ representation in fashion, because in many ways, it contributed to people embracing their sexuality and freedom of expression. It's beautiful to witness and be inspired by."

Their Secret to Buying Lingerie: "Quality is the foundation on which I built my brand, so there are many things I put into this word. The balanced combination of design, pattern, and perfect fitting is the most important part. Having experienced the times when lingerie was, softly put, not so diverse, I am doing everything possible to unite convenience with beauty. My ultimate goal is to know that every one of my customers feels the beauty of their body: sexy, empowered, and comfortable.

"Technically speaking, you would know the quality piece of lingerie by touch—meaning, the fabrics have to be high quality and pleasant for your skin. Fitting—the best fit is when you forget you’re actually wearing lingerie until the moment comes to remember that fact. Durability—with due care, lingerie has to work for you for quite some time.

"And last but not least, design—which can take many forms, but it should bring you joy and remind you of how beautiful your body is. That is why we tirelessly amend every set until it is the perfect version of what I imagined. But the real proof of quality is a long-lasting relationship we build with our clients who notice our attention to detail and love for every body."

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