Selfridges has launched a pre-loved wedding shop

As the demand grows for more sustainable wedding options, Selfridges is getting in on the action. The London retailer has launched a new wedding shop called Resellfridges: The Wedding, where it will specialise in secondhand wedding wear for brides, grooms and guests.

The pop-up, which opens today at the flagship store on Oxford Street, will last for five weeks, catering to those looking for unique and one-of-a-kind pre-loved pieces to wear on their own wedding days, or to wear as guests. You can also shop the collection online.

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The pieces featured have been collated by a number of vintage-shopping experts, including Bay Garnett, and the collection includes designs from ReSee, Rokit Vintage, Vout Vintage, alongside a collection from Mon Vintage, as well as iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa.

As well as offering these pre-loved options, Selfridges will also be giving consumers the chance to rent their wedding wear. The store has partnered with rental-service Hurr, which will help both brides and wedding guests find the perfect outfits to wear on these special occasions, but without having to buy.

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Both of these new concepts are part of the store's Project Earth campaign, where it is attempting to change the way people shop.

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Selfridges has moved into the wedding market in other unexpected ways too. The retailer recently acquired a wedding license to ensure that ceremonies can take place in its Oxford Street store for a limited time this year, giving couples a unique opportunity to tie the knot at the iconic London space.

There will three packages on offer – Just The Two of Us, Earth-Lovers and All-Out Extraordinary – with experiences spanning pre-wedding luxury beauty treatments and styling consultations, dinners and breakfasts at the acclaimed Brasserie of Light, movie screenings at its private cinema and four-hour DJ sets with Sink The Pink. Jonny Woo is also available as a celebrant if you so wish. You can find out more about that here.

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