The best quiet luxury brands to know in 2023
Jeremy Moeller//Getty ImagesThe Row
The Row is the brand that comes to mind when we talk about quiet luxury. Launched in 2006 by child actors Mary-Kate and Ashley Olsen, the label has become renowned for its pared-back and anti-trend approach to fashion (even if it starts plenty of trends, and inspires countless copies, itself). From the most exquisite cashmere jumpers to leather sandals and classic wool coats, every piece that The Row produces is made from the highest quality materials and produced to the best standard.
Max Mara
Another brand known for executing the art of simplicity so well is Max Mara. The Italian fashion giant is most famous for its camel coats (of which it is considered to be the expert) and most of the mainline collections exude quiet luxury – low key, unassuming, but incredibly well made, and designed to last a lifetime.
Loro Piana
A brand favoured heavily by the costume designers on Succession, Loro Piana is a great example of quiet luxury. Founded in northern Italy in 1924, the fashion house's mission has been to only use the finest materials in its products, and to set the industry standard for quality production, merging technical innovation with traditional craftsmanship. If you're wanting to add to your cashmere collection, head here now.
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Brunello Cucinelli
Brunello Cucinelli is another label which has embraced the absolute best in Italian craftsmanship, and has become known for its elevated basics. Originally launched in 1977 as a cashmere business, the brand now caters to men and women with full collections, and is all about timeless design.
Bite Studios
At the slightly more affordable end of the quiet luxury scale is the Stockholm-based, sustainable label Bite Studios, a brand launched by husband-and-wife duo Veronika Kant and William Lundgren. Prioritising fabric first, the brand uses only the best quality organic materials, and creates collections that are elevated but totally timeless. They work with a creative collective meaning that everything is produced in small batches, limiting waste, and allowing for pieces to be hand-finished.
Tove
Another relatively affordable label (in the world of quiet luxury that is) – which prioritises expertly-executed, timeless pieces – is Tove, a British brand that made its debut on the London Fashion Week calendar in February to much critical acclaim. Despite being incredibly Instagram friendly, Tove's designs are refined and elegant, and all about that subtle approach to style.
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Toteme
Another Instagram-famous label which has rebranded capsule classics in recent years is Toteme – a Swedish brand which prides itself on timeless designs and meticulous design. Loved by influencers and fashion editors alike, Toteme is the placed to go for chic tailoring, slinky slip dresses and those cult quilted jackets.
Jil Sander
German designer Jil Sander was one of the biggest influences on fashion's love of minimalism, and the label is therefore a great name to know when it comes to quiet luxury. Now helmed by designers Luke and Lucie Meier, the house has been stepping slightly away from this aesthetic recently (see its print-heavy AW23 collection for reference), but is still known as the place to go for refined elegance.
Gabriela Hearst
Gabriela Hearst prides herself on creating "honest luxury" where she prioritises sustainability, putting out collections that are designed to be worn forever. With expert craftsmanship and high-quality sustainable materials at the core of every single piece, the result is always elevated, timeless pieces.
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Khaite
While you wouldn't describe anything that Khaite puts out as basic, the New York label – founded by Catherine Holstein – is beloved for its ability to take classic pieces and elevate them. From polished accessories to its cult cardigans and easygoing eveningwear, Khaite is a label that any quiet luxury fan will have hanging in her wardrobe.
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