The Most Influential Families in Modeling-Fashion's Most Influential Families

In today's fashion modeling landscape, the most famous faces come with a famous family name, too. It girls Kendall Jenner and Gigi Hadid serve as the prime example, as they dominate ads and runways and bring their younger siblings into the picture. Cara and Poppy Delevingne, Kate and Lottie Moss and Willow and Jaden Smith  are also included in the mix. The trend even goes beyond siblings and crosses generations, like Cindy Crawford and breakout star daughter Kaia Gerber and designer Victoria Beckham, oft-photographed husband David and their son Brooklyn, a rising model.

Fashionista took a closer look at the "nepotism" and analyzed these families' influence on the fashion world, with a focus on social media. After all, it's through a digital presence that models develop their brand, increase in value and become more desirable for designers.

With the help of analytics agency D'Marie, the site calculated the most influential and valuable families and individuals in fashion, based on their followers and engagements on Facebook, Twitter and Instagram. 

The top five most influential families, in order, are: the Jenners (by a landslide), the Beckhams, the Delevingnes, the Smiths and the Hadids. Below, the 20 most-followed families in modeling:

1) Kendall and Kylie Jenner (with160,277,017 total combined followers)

2) David, Victoria and Brooklyn Beckham

3) Cara and Poppy Delevingne

4) Willow and Jaden Smith

5) Gigi, Bella and Anwar Hadid

6) Rosie and Toby Huntington-Whiteley

7) Hailey, Ireland and Alaia Baldwin

8) Lily and Ruby Aldridge

9) Cindy Crawford, Kaia and Preston Gerber

10) Lucky Blue, Pyper America, Starlie Cheyenne and Daisy Clementine Smith

11) Taylor and Mackinley Hill

12) Suki, Immy and Maddie Waterhouse

13) Elizabeth and Georgia May Jagger

14) Christie Brinkley and Sailor Brinkley Cook

15) Stephanie Seymour, Peter and Harry Brant

16) Dree Hemingway and Langley Fox Hemingway

17) Edie and Olympia Campbell

18) Kate and Lottie Moss

19) Ruth and May Bell

20) Alexandra, Ella and Theodora Richards

Here, the most influential family members, based on followers and social engagements over the last 30 days:

1) Kendall Jenner

2) Kylie Jenner

3) Cara Delevingne

4) Gigi Hadid

5) Victoria Beckham

6) David Beckham

7) Lily Aldridge

8) Rosie Huntington-Whiteley

9) Taylor Hill

10) Hailey Baldwin

Kendall and Kylie's rank at the top of the list is no surprise, but there were some lesser-known names in the rankings too. According to the data, these are the fashion families to look out for: 

1) Lia and Odette Pavlova

2) Baylee and Kelsey Soles

3) Elizabeth and Tyg Davison

4) Amalie and Cecile Moosgaard

See all the stats on Fashionista. 

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